Championship partners

ACCOMMODATION PARTNER:STRAWBERRY

Strawberry is a well recommended hotel group in northern Europe, a true provider of hotel rooms for champions and your gateway to a good sleep. Nestled in the heart of Gothenburg and close to all of the venues, Strawberry will provide 11 official championship hotels, a selection of three different standards and a good hearted discount for all masters athletes and friends.

TRANSPORTATION PARTNER:VÄSTANHEDE

With roots in a family business from the 1950s, Västanhede has grown into a travel conglomerate offering a wide range of travel options. With a strong dedication to sports, they have a rich history of transporting athletes to the stadiums for their biggest moments. For the upcoming World Championships in Gothenburg, they will ensure all participants travel safely, efficiently and comfortably with our shuttle buses between the venues. Enjoy the ride!

CHAMPIONSHIP PARTNER:WEST SWEDEN

There are many well known places to visit in West Sweden, and even more you’ve not heard of yet, to discover. Go on an adventure holiday in Bohuslän, Dalsland, Västergötland and the city of Gothenburg. Find inspiring getaways and family breaks for food, outdoor adventures, culture and more.

CHAMPIONSHIP PARTNER:ESSITY

Global hygiene and health company Essity, with its largest office in Gothenburg, is a proud health partner of World Masters Athletics Championships (WMAC).

Essity’s purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers, and society. Through the partnership with WMAC, Essity wants to support healthy and active lives, highlight the importance of an active and healthy life for everyone - regardless of age, and celebrate everyone involved in the competition; athletes, officials and spectators.

The partnership between WMAC and Essity has resulted in the production of the official championship anthem: GOLDEN STARS.

TIMING PARTNER:EST MIKA:TIMING

EST MIKA:TIMING is a pioneer in timing and precision technology. With over a decade of experience and innovation in the industry, they offer high-quality timing services and systems that deliver results in milliseconds. Their advanced solutions are used in everything from professional sports events to training sessions and amateur competitions. With EST MIKA:TIMING, the championship have found the perfect partner to catch your performance in real-time!

EQUIPMENT PARTNER:NORDIC SPORT

We are delighted to introduce our esteemed sponsor, a company that embodies the spirit of dedication and excellence in the world of track and field. With a deep-rooted commitment to athletes, they stand as a pillar of support for our event. One of their key contributions includes ensuring top-notch service by offering premier equipment rental for pole vaulters, enabling our athletes to soar to new heights with confidence. On the grounds of our championship, you will find a comprehensive array of sports gear and equipment available for purchase.

CHAMPIONSHIP PARTNER:ADS4YOU

Our love for the sport is reflected in our prices. ALWAYS special prices for sporting events and clubs!

CHAMPIONSHIP PARTNER:FOLKSPEL

RECOVERY PARTNER:FLEXMASSAGE

Experience ultimate relaxation and recovery with our partner, Flexmassage. Specializing in deep tissue massage, they customize every session to meet the unique needs of each individual, ensuring a personalized and revitalizing experience. They offer a selection of premium sports massage treatments on-site during competitions, available to everyone. If you wish to have their skilled masseurs accompany your team throughout the championship venues, they provide a choice of three exclusive team packages as described below. Whether you seek post-competition rejuvenation or pre-race preparation, their expert masseurs are ready to assist you. All of their masseurs are fluent in English, ensuring seamless communication and a stress-free experience. Book your time at their place in the House of Athlete's.

CHAMPIONSHIP PARTNER:ROSTER ATHLETICS

Every successful athletics event showcases remarkable athletic performances, but equally crucial is the efficient administration of the competition. Roster Athletics stands ready to enhance the World Masters Athletics Championships 2024 through state-of-the-art solutions designed to streamline event administration, elevate fan engagement and provide an unmatched experience for all involved. They are inviting us to join in shaping the future of track and field events!